Ferrell, O. C.   <br/>
Strategic Marketing Management/  
O. C. Ferrell 
 - 1st Edn. 
 - Ohio  South Western   c1994 
 - xv,404p.:  23cm. 
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>0538828234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ F4138s/ 1994