@book{1883,
	author = {Terpstra, Vern & Ravi Sarathy and Vern Terpstra & Ravi Sarathy},
	title = {International Marketing/ },
	publisher = {Dryden },
	year = {c1994},
	address = {London},
	edition = {6th Edn.},
	note = {Includes Index}
}