Principles of Marketing Research /  
Richard R. Bagozzi 
 - 1st   
 - USA  Black Wall  c1994 
 - xviii, 430 p. :  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781557865489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/> 
<br/><br/><label>Dewey Class. No.: </label>658.83/ B1471p/ 1994