@book{1900,
	author = {Donald J.Bowersox & M.Bixby Cooper  and Donald J.Bowersox & M.Bixby Cooper },
	title = {Strategic Marketing & Channel Management/},
	publisher = {Mc Grow Hill },
	year = {c1992},
	address = {New York},
	edition = {1st Edn. },
	note = {Includes index.}
}