Philip Kotler & Karen F.A.Fox <br/>
Strategic Marketing for Educational Institutions/   
Philip Kotler & Karen F. A. Fox 
 - 2nd Edn. 
 - London  Prentic Hall  c1995 
 - [xii] , 484p . :  ill . Table ; 23cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0-13-668989-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/KOS