TY  - BOOK
AU  - Churchill Jr., Gilbert A.
AU  - GilbErt A.Churchill,Jr
TI  - Marketing Research Methodological Foundations/ 
SN  - 0030331013
U1  - 658.83/ C4754m/ 1995 
PY  - 2002///
CY  - Australia
PB  - South Western 
KW  - Marketing
N1  - Include Index; BBA, MBA
ER  -