@book{1915,
	author = {Czinkota, Michel R. & Ilkka A.Ronkainen  and Mchael R.Czinkata & Ilkka A.Ronkainen },
	title = {International Marketing/  },
	publisher = {The Dryden Press},
	year = {c1995},
	address = {New York},
	edition = {4th Edn. }
}