Czinkota, Michel R. & Ilkka A.Ronkainen  <br/>
International Marketing/   
Mchael R. Czinkata & Ilkka A. Ronkainen  
 - 4th Edn.  
 - New York  The Dryden Press  c1995 
 - 423p.:  28cm.  Marketing  
<br/><br/><label>ISBN: </label>0-03-010439-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/CZI