E.Jerome Mc Carthy,J.F.Grashof  <br/>
Readings in Basic Marketing/   
E. Jerome Mc Carthy, J. F. Grashof  
 - 1st Edn.  
 - Homewood, Iuinois  Irwin  c1978 
 - [viii],427p.:  Table;22cm.  Marketing. 
<br/><br/><label>ISBN: </label>0-256-02050-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/MCR