Perreault, William D. E.Jeromc Macarthy Application in Basic Marketing: Clipping from the Popular Business Press 1996-1997/ William D. Perreault, E. Jeromc Macarthy - 1st Edn. - Chicago Irwin c1997 - 226p.: 25cm. Marketing Subjects--Topical Terms: Marketing LC Class. No.: / 0-256-20476-4 Dewey Class. No.: 658.8/PEA