Churchill, Gilbert A <br/>
Marketing Research Methodological  Foundations/  
Gilbart A.Churchill,Jr, Arthur C. Nielsen Jr 
 - 6th 
 - New York  The Dryden Press  c1995 
 - [xxxiv], 1117 p. :   ill. ; 23 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0030983665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> 
<br/><br/><label>Dewey Class. No.: </label>658.83/ C5631m/ 1995