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  <titleInfo>
    <title>Marketing Research Methodological  Foundations</title>
  </titleInfo>
  <name type="personal">
    <namePart>Churchill, Gilbert A</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Gilbert A.Churchill, Jr</namePart>
  </name>
  <name type="corporate">
    <namePart>Arthur C. Nielsen Jr</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>The Dryden Press</publisher>
    <dateIssued>c1995</dateIssued>
    <dateIssued encoding="marc">9999</dateIssued>
    <edition>6th</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>[xxxiv], 1117 p. :  ill. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Gilbart A.Churchill,Jr, Arthur C. Nielsen Jr</note>
  <note>Includes Index</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic/>
  </subject>
  <classification authority="ddc" edition="6th">658.83/ C5631m/ 1995</classification>
  <identifier type="isbn">0030983665</identifier>
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