TY  - BOOK
AU  - Churchill, Gilbert A
AU  - Gilbert A.Churchill, Jr
ED  - Arthur C. Nielsen Jr
TI  - Marketing Research Methodological  Foundations/ 
SN  - 0030983665
U1  - 658.83/ C5631m/ 1995 6th
PY  - 1995///
CY  - New York
PB  - The Dryden Press
KW  - Marketing
N1  - Includes Index
ER  -