Lauren K. Wright & Others <br/>
Service Marketing : An Active Learning Resource Guide/ 
Lauren K. Wright & Others 
 - 1st Edn. 
 - New York  Mc Grow Hill   c1997 
 - [iv],314p.:  27cm.  Marketing. 
<br/><br/><label>ISBN: </label>0-07-078251-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/WRS