@book{2000,
	author = {Isobel Doole , Robin Lowe & Chris Phillips and Isobel Doole , Robin Lowe & Chris Phillips},
	title = {International Marketing Strategy : Analysis Development Implementation},
	publisher = {Thompson},
	year = {1994},
	address = {U S A},
	edition = {1st},
	note = {Includes Index.}
}