@book{2010,
	author = {Salah S. Hasan & Roger D. Blackwell and Salah S. Hasan & Roger D. Blackwell},
	title = {Global Marketing Perspectives and Cases/ },
	publisher = {The Dryden Press},
	year = {c1994},
	address = {New York},
	edition = {1st Edn. },
	note = {Includes Index.}
}