@book{2032,
	author = {Sally Dibb & Lyndon Semkin and Sally Dibb & Lyndon Semkin & Yohn Bradley},
	title = {The Marketing Planning Work Book : Effective Marketing for Marketing Management/},
	publisher = {c1996},
	address = {London & Niw  York},
	edition = {1st},
	note = {Includes Index.}
}