Sally Dibb & Lyndon Semkin <br/>
The Marketing Planning Work Book : Effective Marketing for Marketing Management/ 
Sally Dibb & Lyndon Semkin & Yohn Bradley 
 - 1st 
 - London & Niw  York  c1996 
 - [xxviii],224p. :  23cm. 
<br/><br/> Includes Index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802/D544m/1996