@book{2035,
	author = {Jean Pirre Jeannet & H ., David Hemessey and Jean Pirre Jeannet & H ., David Hemessey},
	title = {Global Marketing Strategies/ },
	publisher = {Honghton Mittlin Company},
	year = {c1995},
	address = {Boston  },
	edition = {3rd Edn.},
	note = {Includes Index.}
}