Czinkota, Michael R. &  Ilkka A . Ron nainen <br/>
International Marketing Strategy/  
Michal  R. Czinkota &  Ilkka A. Ronkainen 
 - 1st Edn. 
 - New York  The Dryden Press  c1994 
 - x,353p.:  Table,23cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0030983738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848/ C998i/ 1994