@book{2038,
	author = {Orville C. Walker ,Jr.,Herper W.  Boyd . Jr. , & Jean - Claude Larreche and Orville C. Walker ,Jr.,Herper W.  Boyd . Jr. , & Jean - Claude Larreche},
	title = {Marketing Strategy },
	publisher = {Irwin},
	year = {c1996},
	address = {Boston },
	edition = {2nd},
	note = {Includes Index}
}