TY  - BOOK
AU  - Christopher Lovelock & Jochen Writz
AU  - Lovelock,christopher.
TI  - Services Marketing
SN  - 8129704536
U1  - 658.8/ L9112s/ 2004 5th Edn.
PY  - 2004///
CY  - Singapoore
PB  - Person Education
KW  - Services Marketing
KW  - Marketing
N1  - Includes Index.
ER  -