@book{2662,
	author = {G. E. Belch & Michal A. Belch and Belch, Michael A.},
	title = {Advertising & Promotion:},
	publisher = {Mc Grow Hill},
	year = {2004},
	address = {New Delhi},
	edition = {6th Edn.},
	note = {Includes bibliographical references (p. EN1-EN25) and index.}
}