@book{3106,
	author = { Belch, George E. and Belch, Michael A.},
	title = {Advertising  and Promotion : An Integrated Marketing Communications Perspective / },
	publisher = {McGraw Hill Education Private Limited,},
	year = {c2007.},
	address = {New York :},
	edition = {7th edn.},
	note = {Includes Index .}
}