@book{3112,
	author = {William Wells , John Burnett , Sandru Mariarty and William Wells , John Burnett , Sandru Mariarty},
	title = {Advertising  Principle &  Practice},
	publisher = {Pearson Education},
	year = {2003},
	address = {India },
	edition = {6th},
	note = {Includes Index.}
}