Harold W.Berkman and Christopher C.Gilson <br/>
Consumer Behavior Concepts and Strategies/ 
Harold W. Berkman and Christopher C. Gilson 
 - 9th Edn. 
 - California  Dickenson Publishing Company Inc  c1978 
 - 9976 p. 
<br/><br/><label>ISBN: </label>0-8221-0199-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.34