TY  - BOOK
AU  - Harold W.Berkman and Christopher C.Gilson
AU  - Harold W.Berkman,/Christopher C.Gilson
TI  - Consumer Behavior Concepts and Strategies
SN  - 0-8221-0199-8
U1  - 658.34 
PY  - 1978///
CY  - California
PB  - Dickenson Publishing Company Inc
KW  - Marketing
ER  -