K.Douglas Hoffman/John E.G.Batson <br/>
Service Marketing: Concepts Strategies & Cases/  
K. Douglas Hoffman, John E. G. Batson  
 - 4th Edn.  
 - Australia  Thomson South-Western  c2006 
 - 10554 p. 
<br/><br/><label>ISBN: </label>81-315-0327-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / 658.8