@book{4909,
	author = {Hawkins, Del I and Del I.Hawkins, David L.Mothersbaugh, Amit Mookerjee},
	title = {Consumer Behavior:},
	publisher = {Tata McgrawHill},
	year = {c2010},
	address = {New York},
	edition = {11th},
	note = {Includes Index.}
}