Leon G. Schiffman/ Leslie Lazar kanuk <br/>
Consumer Behavior/    
Leon G. Schiffman and Leslie Lazar kanuk 
 - 8th Edn. 
 - New Delhi  Prentice Hall  c2004 
 - 11683 p. 
<br/><br/><label>ISBN: </label>81-203-2350-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342/SCC