Malhotra, Naresh K. <br/>
Marketing Research/   An Applied Orientation:  
Naresh K. Malhotra    
 - 6th Edn. 
 - Delhi  Prentice Hall  c2011 
 - [xxviii], 948p . :  ill. ; Table, Graph ; 29 cm.    
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780136085430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ M249m/ 2011  /