Marketing Research
An Applied Orientation
Malhotra, Naresh K.
creator
Malhotra, K. Naresh
text
xxu
Delhi
Prentice Hall
c2011
6th Edn.
monographic
eng
Eng
lis
h
[xxviii], 948p . : ill. ; Table, Graph ; 29 cm.
Naresh K. Malhotra
Includes Index.
BBA, MBA
Marketing
658.83/ M249m/ 2011
9780136085430
171008