International and global marketing concepts and cases International & global marketing Meloan, Taylor W. creator Meloan, Taylor W. Graham, John L. text bibliography ilu Chicago Irwin c1995 1995 1st Edn. monographic eng
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xiii, 640 p. : ill. ; 23 cm. [edited by] Taylor W. Meloan, John L. Graham. Includes Index Includes bibliograhical references. Marketing 658.848 / M528i/ 1995 The Irwin series in marketing 0256157235 94017867 DLC 940517 20250922132310.0 3014342