@book{6199,
	author = {Jarboe, Glen R.},
	title = {The Marketing research project Manual /},
	publisher = {South-Western College Pub.,},
	year = {c1999.},
	address = {Cincinnati :},
	edition = {4th Edn.},
	url = {http://lcweb.loc.gov/catdir/toc/98-193236.html}
}