@book{6206,
	author = {Bruner, Gordon C., and Hensel, Paul J.},
	title = {Marketing Scales Handbook :},
	publisher = {American Marketing Association,},
	year = {c1994},
	address = {Chicago, Ill., USA :},
	edition = {1st Edn.},
	note = {Gordon C. Bruner II, Paul J. Hensel.}
}