01502cam a2200373 a 4500 615174 OSt 20250922112807.0 920513m19922001ilu bf 001 0 eng 92018858 0877572518 : $149.95 DLC DLC DLC HF5415.3 .B785 1992 658.83028 / B8356m 20 Bruner, Gordon C., 1954- 2792 Marketing Scales Handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel. 1st Edn. Chicago, Ill., USA : American Marketing Association, c1994 4 v. ; 25 cm. Gordon C. Bruner II, Paul J. Hensel. Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James. Includes bibliographical references and indexes. English 2793 Marketing Hensel, Paul J. 2795 James, Karen E. 2796 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK 6206 6206 0 0 ddc 0 0 NFIC BUBTLIB BUBTLIB MAR 2006-02-04 Purchase 0 658.83028 / B8356m BUBTL-20032656 2019-12-30 00:00:00 C-1 2019-12-30 BK