@book{6207,
	author = {Keegan, Warren J. and Moriarty, Sandra E.},
	title = {Marketing /},
	publisher = {Prentice Hall,},
	year = {c1995.},
	address = {Englewood Cliffs, N.J. :},
	edition = {2nd ed., annotated instructors ed.},
	note = {Includes Indexes
}
}