@book{6263,
	author = {Schiffman,Leon G. and Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar and Joseph Wisenblit},
	title = {Consumer Behavior :},
	publisher = {Pearson},
	year = {c2010},
	address = {Delhi },
	edition = {10th},
	note = {Includes Index }
}