@book{6428,
	author = {Mello, Sheila and Sheila Mello, Wayne Mackey and Ronald Lasser and Richard Tait},
	title = {Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value/ },
	publisher = {Cengage Learning },
	year = {c2006},
	address = {New Delhi },
	edition = {1st Edn. },
	note = {Includes Index}
}