@book{7105,
	author = { Keller, Kevin Lane and  Swaminathan, Vanitha},
	title = {Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ },
	publisher = {Pearson, },
	year = {c2020},
	address = {India :},
	edition = {5th Edn. },
	note = {Includes Index.}
}