Keller, Kevin Lane <br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity/  
Kevin Lane Keller  
 - 5th Edn.  
 - India :  Pearson,   c2020 
 - xxx, 642 p. :  ills.;  25.5 cm 
<br/><br/> Includes Index. 
<br/><br/>CHAPTER 1: Brands and Brand Management --- CHAPTER 2: Customer-Based Brand Equity and Brand Positioning --- CHAPTER 3: Brand Resonance and the Brand Value Chain --- CHAPTER 4: Choosing Brand Elements to Build Brand Equity --- CHAPTER 5: Designing Marketing Programs to Build Brand Equity 
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<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827/ K281s/ 2020