01113nam a2200277Ia 4500 BUBTL 151213s9999 xx 000 0 und d 9789353946135 eng 658.827/ K281s/ 2020 Keller, Kevin Lane 5496 Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller 5th Edn. India : Pearson, c2020 xxx, 642 p. : ills.; 25.5 cm Includes Index. CHAPTER 1: Brands and Brand Management --- CHAPTER 2: Customer-Based Brand Equity and Brand Positioning --- CHAPTER 3: Brand Resonance and the Brand Value Chain --- CHAPTER 4: Choosing Brand Elements to Build Brand Equity --- CHAPTER 5: Designing Marketing Programs to Build Brand Equity Management Management 2758 Swaminathan, Vanitha 5497 Parameswaran, Ambi M.G. 5498 Jacob, Isaac C. 5499 0 0 Download ddc BK 7105 7105 0 0 ddc 0 1 NFIC BUBTLIB BUBTLIB MAN 2023-09-26 Purchase 29724 0 658.827/ K281s/ 2020 BUBTL-200329724 2023-10-05 00:00:00 C-1 2023-10-05 BK 0 0 ddc 0 1 NFIC BUBTLIB BUBTLIB MAN 2023-09-26 Purchase 29725 0 658.827/ K281s/ 2020 BUBTL-200329725 2023-10-05 00:00:00 C-2 2023-10-05 BK 0 0 ddc 0 0 NFIC BUBTLIB BUBTLIB MAN 2025-04-24 Purchase 30810 0 658.827/ K281s/ 2020 BUBTL-200330810 2025-05-27 00:00:00 C-3 2025-05-27 BK 0 0 ddc 0 0 NFIC BUBTLIB BUBTLIB MAN 2025-04-24 Purchase 30811 658.827/ K281s/ 2020 BUBTL-200330811 2025-05-27 00:00:00 C-4 2025-05-27 BK