@book{7109,
	author = { Belch, George E. and Belch, Michael A.},
	title = {Advertising  and promotion :  an integrated marketing communications perspective /},
	publisher = {McGraw Hill Education Private Limited,},
	year = {c2022.},
	address = {New York :},
	edition = {12th ed.},
	note = {Includes Index .}
}