Gupta, Vipin
Business Policy and Strategic Management: Concepts and Applications/
Vipin Gupta, Kamala Gollakota, R. Srinivasan
- 2nd Edn.
- Delhi: PHI Learning Private Limited c2022
- xx, 575 p. : 23.5 cm
Includes Index
Business Policy and Strategic Management, Business Strategy, Strategic Intent, Business Strategy Formulation, Strategic Functions and Functional Strategics, Internal Analysis