Sharma, Sangeeta <br/>
Advertising:  Planning and Implementation/ 
Sangeeta Sharma, Raghuvir Singh 
 - 3rd ed. 
 - Delhi:  PHI Learning Private Limited,   c2022 
 - xvi,  440 p.:  24 cm 
<br/><br/>Advertising, Advertising Basics, Advertising and Society, Advertising: A Marketing Tool, Advertising Research and Strategy, Advertising Planning, Advertising Research and Account Planning, Working of Advertising 
<br/><br/><label>ISBN: </label>9788195161171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1/ Sh233a/ 2024