Kotler, Philip  <br/>
Principles of Marketing/  
Philip Kotler...[et al.]. 
 - 19th ed 
 - India :  Pearson,  c2023 
 - xxiv, 736 p.:  ills.;  27 cm. 
<br/><br/> Includes Index 
<br/><br/>Marketing: Creating Customer Value and Engagement, Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationship, Analyzing the Marketing Environment 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K874p/ 2023