Kotler, Philip creator Armstrong, Gray Balasubramanian, Sridhar Agnihotri, Prafulla Y. text India Pearson c2023 19th ed monographic eng

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xxiv, 736 p.: ills.; 27 cm. Marketing: Creating Customer Value and Engagement, Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationship, Analyzing the Marketing Environment Philip Kotler...[et al.]. Includes Index Marketing 658.8/ K874p/ 2023 9789357055215 250128