TY  - BOOK
AU  - Kotler, Philip 
AU  - Armstrong, Gray 
AU  - Balasubramanian, Sridhar
AU  - Agnihotri, Prafulla Y. 
TI  - Principles of Marketing/ 
SN  - 9789357055215
U1  - 658.8/ K874p/ 2023 
PY  - 2023///
CY  - India
PB  - Pearson
KW  - Marketing
N1  - Includes Index; Marketing: Creating Customer Value and Engagement, Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationship, Analyzing the Marketing Environment
ER  -