Clow, Kenneth E. <br/>
Integrated Advertising, Promotion, and Marketing Communications/  
Kenneth E. Clow, Donald E. Baack 
 - 6th ed. 
 - India:  Pearson,  c2014 
 - 455 p.:  ills.;  25 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1/ C648i/ 2014