TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald E.
TI  - Integrated Advertising, Promotion, and Marketing Communications/ 
SN  - 9789332518377
U1  - 659.1/ C648i/ 2014 
PY  - 2014///
CY  - India
PB  - Pearson
KW  - Marketing
N1  - Includes Index
ER  -